Telemall shopping, also known as teleshopping or TV shopping, has been a popular method of shopping for many years. However, with the advent of the internet and mobile technology, consumer behavior has seen a significant shift towards online and mobile shopping. Here’s an overview of the current trends in telemall and online shopping:
Shift to Digital Shopping The COVID-19 pandemic has accelerated the digitalization in the commerce sector1. A study found that the pandemic has brought about significant changes to the lives of many people, one of which is the increased use of mobile shopping1. The research model was founded on the integration of the Protection Motivation Theory and Transactional Theory of Stress1. The study provides empirical support to establish the major role of COVID-19 pandemic in affecting the actual usage of mobile shopping1.
Consumer Behavior More and more consumers are ordering goods online2. The pandemic has changed consumer behavior forever, and online shopping looks set to stay2. The use of smartphones for online shopping has more than doubled since 20182. Consumers are keen to find the best price, choosing more healthy options and being more eco-friendly by shopping locally where possible2. Another significant finding from the report is that consumers do not think they’ll go back to their old ways of shopping once the pandemic is over2.
Factors Affecting Online Shopping The main factors that affect online shopping are convenience and attractive pricing/discount3. Advertising and recommendations were among the least effective3.
In conclusion, while telemall shopping still has its place, the trend is clearly moving towards online and mobile shopping. This shift has been accelerated by the pandemic, and it seems likely to continue even after the pandemic is over. As a result, businesses need to adapt to these changes and find ways to meet the evolving needs and preferences of their customers.
Telemall shopping, also known as teleshopping or TV shopping, has been a popular method of shopping for many years. However, with the advent of the internet and the rise of e-commerce, the landscape of shopping has significantly changed. Here’s an overview of the current trends in telemall and online shopping:
Shift to Online Shopping The COVID-19 pandemic has accelerated the digitalization in the commerce sector1. More and more consumers are ordering goods online2. The use of smartphones for online shopping has more than doubled since 20182. This shift to digital channels is expected to remain even after the pandemic2.
Consumer Behavior Convenience and attractive pricing/discounts are the main factors that affect online shopping3. Advertising and recommendations were found to be among the least effective3. Consumers are keen to find the best price, choosing more healthy options and being more eco-friendly by shopping locally where possible2.
Mobile Shopping A study found that the COVID-19 pandemic has significantly affected the actual usage of mobile shopping1. The determinants of actual usage of mobile shopping were found to be multi-dimensional1. Emphasis should be placed on perceived vulnerability1.
In conclusion, while telemall shopping still has its place, the trend is clearly moving towards online and mobile shopping. This shift has been further accelerated by the COVID-19 pandemic, and it seems likely that these changes in consumer behavior are here to stay. It’s an exciting time for the retail industry as it continues to adapt and evolve in response to these trends.